Various - Our Lives Are Shaped By What We Love: Motown's Mowest Story 1971-1973 - Light In The Attic (US) 2XLP
Regardless of talent, quality, and financial backing, Mowest faced an uphill battle. With the majority of Motown’s focus on the already established names of Stevie Wonder, Marvin Gaye, Diana Ross, Smokey Robinson, The Temptations, and their latest chart dynamos, The Jackson 5, there wasn’t as much attention being given to the diverse Mowest roster. Acts like Syreeta, Sisters Love, and G.C. Cameron seemed to get lost in the shuffle. Though the label released over forty singles and close to a dozen albums from up and comers like Odyssey to established veterans Frankie Valli & The Four Seasons, the expected hits never materialized and the imprint quietly folded in 1973. While Mowest artists The Commodores, Thelma Houston, and the aforementioned Cameron continued on with Motown proper, the sub label’s catalogue quickly gathered dust in the cut-out bins of record stores throughout the States. Gone but not completely forgotten, the best of Mowest gently reverberated around the world in the way that great yet under-appreciated music usually does, from word-of-mouth praise and burning hearts like UK Northern Soul devotees adopting Frankie Valli’s “The Night” as a dance floor anthem, Japanese rare groove DJs spinning Odyssey’s “Our Lives Are Shaped By What We Love” at Tokyo free soul events, and NYC cut-and-paste king Danny Krivit’s notorious Sisters Love “Give Me Your Love” edit.